Design Audit and Revamp Project
Objective: Undertake a comprehensive evaluation of Disneyland Paris's current design and enhance it to capture the enchanting essence of the park while emphasizing localisation and the magical experience it offers.
Design Research and Analysis:
Conducted extensive design research to gain in-depth insights into Disneyland Paris's target audience, brand identity, and market trends. Performed a meticulous design audit, applying heuristics principles to assess the user interface, user experience, and overall design elements of the existing website. Utilized data analysis techniques to identify usability issues, inconsistencies, and areas for improvement, leveraging user feedback, customer reviews, and industry benchmarks.
Key Findings:
Enchanting Localisation: The current design lacks the incorporation of Parisian cultural elements, preventing visitors from fully immersing themselves in the magical atmosphere of Disneyland Paris.
Brand Consistency: Inconsistencies in the design language diminish the unique brand identity of Disneyland Paris, resulting in a fragmented and less enchanting user experience.
Seamless Usability: Navigation difficulties, inconsistent information architecture, and suboptimal user flows hinder visitors' ability to effortlessly explore and access relevant information, detracting from the magical experience.
Captivating Visual Opportunities: Through an in-depth analysis of the existing design language and system, identified opportunities to create a visually captivating experience that brings the magic of Disney to life.
Revamp Approach:
Enchant with Local Elements: Integrate Parisian landmarks, cultural references, and language to create an immersive and enchanting experience that transports visitors to the heart of Disneyland Paris's magical world.
Unify Brand Expression: Refine the design language to ensure consistent representation of the unique brand identity, creating a harmonious and magical user experience across all touchpoints.
Optimize Seamlessness: Address navigation challenges, streamline information architecture, and enhance user flows to create a seamless journey that enhances the magical experience for visitors.
Craft a Visual Symphony: Lead a talented team in developing a visually captivating language that captures the essence of magic, employing harmonized typography, color schemes, and imagery.
By implementing these strategic recommendations, Disneyland Paris will elevate its design to new heights, immersing visitors in a world of enchantment, capturing the essence of Paris, and creating unforgettable magical moments for guests of all ages.
Check the process below-
Check the process below-
Experience as a first-time User - Story
A general user may not understand the design principles are followed or not, but they can feel the usability issues when they don’t have seamless experience.
User’s experience should match their expectations.
Check the ideas with animations/motion in this video
Figma Prototype: Based on the ideation, designed a prototype with some basic interaction to check how the experience can be enhanced.
Prototype Link
Prototype Link
